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STAR TV

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in eight languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems and wireless and digital services. STAR is a wholly owned subsidiary of News Corporation.

ZEE TV

Zee TV, the flagship channel of Zee Network was launched in October 1992. With a reach of more than 167 countries and access to more than 500 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian diaspora. Within sixteen years of its launch, Zee TV has driven the growth of the satellite and cable industry in India. Since its inception the channel has introduced some path breaking programs like Sa Re Ga Ma Pa, Choti Bahu, Lux Dance India Dance and Agle Janam Mohe Bitiya Hi Kijo, Pavitra Rishta, Aap Ki Antara L’il Champs and recently launched Jhansi Ki Rani & 12/24 Karol Bagh to name few. The popularity of Zee arises from its understanding of Indian culture and beliefs, which are depicted in its programming. Zee TV

SONY TV

Sony Pictures Television International (SPTI) backs Sony Entertainment Television (SET) India, one of India’s leading general entertainment television channels. Its channels include Sony Entertainment Television, MAX, SAB, AXN, PIX and ANIMAX.Launched in October 1995, Sony Entertainment Television is a Hindi General Entertainment Channel, focused at providing quality and innovative entertainment to viewers across India. Over the years, the channel has created significant marquee properties through an impressive line up of programs ranging from the light hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 45 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Middle East, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles.

Sony Entertainment Television is a part the network of channels distributed by TheOneAlliance - a joint venture between SET India Pvt. Ltd. and Discovery Communications India. Other channels in TheOneAlliance network include MAX, Discovery, Discovery Travel and Living, PIX, MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports.

STAR ONE

unleashes the next generation of Hindi entertainment with an innovative, diverse mix of programming and cutting edge production values that appeal to urban, upwardly mobile Indian audiences. Launched on 1 November 2004, STAR ONE parades an array of original programmes across a range of entertainment genres – action / thrillers, comedy, drama, youth, game / format shows, lifestyle and original movies made for television.

IMAGINE

is a Hindi general entertainment channel established by news major NDTV Group under the stewardship of former STAR India CEO Sameer Nair. The channel, which launched in India on January 21, 2008, with a promise to Entertain and Delight viewers heartland. NDTV Imagine reaches out for Hindi heartland Catering to the needs of the entire spectrum of television audiences, the channel offers a wide assortment of programming across genres ranging from light-hearted family serials to period dramas, and from music based shows to the most glamorous events of the Indian entertainment industry. NDTV Imagine has tied up with Karan Johar, who is the creative consultant and ambassador of the NDTV Imagine brand.

COLORS TV

unveils its basket full of ‘Jasbaat Ke Rang’ and in it is the right blend of fictions shows, format shows, reality shows and blockbuster movieS COLORS, the Hindi General Entertainment channel by Viacom 18 Media Pvt Ltd (a joint venture between Viacom Inc and Network18), unveiled yesterday its power-packed line-up of eight new shows showcasing an entire spectrum of emotions. These range across genres – fiction-based social family dramas, fun-filled chat shows, high-voltage action reality shows, and blockbuster Hindi movies. 'COLORS' will be launched on Indian television screens on July 21st 2008, 7.00 p.m. onwards.

Announcing the launch Rajesh Kamat, Chief Executive Officer – ‘COLORS’, said, “I am delighted to announce that as planned, COLORS will beam into millions of Indian television screens on July 21st from 7:00 pm onwards. Our differentiated content, coupled with disruptive scheduling and peppered with some of the biggest blockbuster Hindi movies, will help us deliver on our promise of ‘cohesive viewing’.” He further added, “The wide spectrum of emotions covered in our programming offers something for everyone and everything for some. We are confident that every household in India will have some member or the other watching ‘COLORS’ between 7 and 11 p.m., to begin.”

Talking of the programming line-up, Ashvini Yardi, Programming Head, ‘COLORS’ said, “We have partnered with industry heavyweights & the finest production houses of the country to showcase a line-up that is contemporary, fresh and with a universal appeal. Through our basket of shows, ‘COLORS’ will also present to Indian TV viewers some of the most exciting new talent.” She further added, “ One of the highlights of most of our shows is the music that boasts of title tracks composed and sung by Bollywood’s most renowned names- Alka Yagnik, Anand Raj Anand, Neeraj Shridhar, Suresh Wadekar, Mahalaxmi Iyer, Shreya Goshal amongst many more.”also announced its acquisition of some of India’s latest blockbuster Hindi movies like Singh Is King, Bhootnath, Heyy Baby, Om Shanti Om, One Two Three, Dus Kahanniya, Sunday amongst many others that will further strengthen its offering to its viewers and will be shown every Sunday at 4 PM.

SAHARA TV

was launched in 2000 as a 24-hour Hindi entertainment channel. On 10th October 2004, the Channel became SaharaOne with the launch of The First Indian Sangeet Awards held at the Royal Albert Hall, London.

SaharaOne Television provides a strong mix of engrossing fiction & non-fiction entertainment and is popular for its star-studded mega events, dramas, kids’ programming, thrillers, feature films & film-based programmes, and much more. Even as it provides a variety of shows across all the above genres, SaharaOne Television is also focusing on providing an entertaining and engrossing portrayal of strong, independent thinking Indian women in its soaps and serials. These include Meerra of Solhah Singaarr, Pari of Woh Rehne Waali Mehlon Ki, Kakul from Ghar… Ek Sapnaa, Anupama of Doli Saja Ke, Sanjana of Main Aisi Kyunn Hoon Heer of Mera Sasural and the very recent Vaishnavi of Mata Ki Chowki – all of whom have become household names among television viewers.

Other SaharaOne Television shows that cater to varied audiences include a mix of non-fiction and reality shows apart from variety of movies. Comedy Champions is a stand-up comedy show, which is an attempt to bring in laughter in the lives of viewers. Biggest Loser Jeetega was a unique reality television show aimed to create awareness among audiences across the country on the perils of being overweight and unfit. Overweight contestants from all walks of life, knock off the inches and weight under the guidance of fitness trainers and nutritionists, over a period of four months. Eventually, the ‘biggest loser’ becomes the ‘biggest winner’. This reality show is already in demand from viewers to air its season 2. Riding on the success of its earlier reality show Biggest Loser Jeetega, Musical reality show Jjhoom India stemed from the SaharaOne Television stable. This show provided platform to television artistes who thought they couldn’t be actors and singers at the same time. Viewers were treated to stage performances by 10 dynamic jodis of popular television actors paired with professional playback singers where they got together in the hope to make some beautiful music together. Starting Aug 25th, 2008, SaharaOne Television launched the biggest and the largest reality show ever, Saas V/S Bahu. Coming out of the kitchen politics and the battle for reigning supremacy on the house, TV’s 15 Saas and 15 Bahu’s have now plunged in an unusual floor test by challenging each other on the….hold your breath….a dance floor. Saas V/S Bahu combines the best of fiction with the best of reality. While the dance floor is the ‘Karamyudh’, each team has at stake not only its reputation but is also fighting for honour of every Saas and Bahu who are rooting for them. The show has already ignited passions in every living room, uniting the family in debating the great Saas – Bahu divide and most of all, entertaining the young and old with great dancing and drama every weeknight for weeks to come.”

With a strong focus on quality content and innovative programming and promotions, SaharaOne Television is poised for a position of strength amongst the mainstream Hindi General Entertainment Channels in India.

SaharaOne Television is part of the umbrella brand SaharaOne, whose other businesses include SaharaOne Motion Pictures, which is India’s largest player in the motion pictures business. It launched FILMY, a film based channel on February 11, 2006

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